Growing your business with APIs

Growing your business with APIs

Mobile and digital technologies have changed the way we live. Consumers are doing business with all kinds of companies via apps and mobile devices. We expect to be able to shop, bank, book and plan our travel from the devices in the palms of our hands. Brands that offer seamless and intelligent experiences and personalized advice and recommendations are rewarded with consumer engagement and loyalty.

As digital engagement and expectations increase among consumers across industries, companies are under increasing pressure to improve efficiency, increase profitability and transform their value proposition in order to thrive in today’s hyper-connected world. Having a viable digital strategy can make the difference between transforming your business and watching your competition capitalize on previously inconceivable opportunities.

Application Programming Interfaces (APIs) play a foundational role in realizing that strategy.

But what is an API and how can it benefit a business?

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