In October 2009, Visa launched a new platform to communicate its identity and purpose through an initiative called Currency of Progress. GMMB helped Visa create and implement new corporate positioning, bringing it to life with a short-form video and a series of television spots, print and out-of-home advertising, public radio sponsorships, digital ads, brochures for policymakers and employees, and strategic counsel on the development of internal communications materials.

View the Visa School of Public Policy Video Library